Elizabeth Santry

Founder

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Elizabeth is an artist, brand analyst, educator, and entrepreneur.

She earned a B.F.A. in Photography. She instantly made a home for herself in photo studios and spent almost a decade specializing in e-commerce retail in wholesale, buying, and styling. Later she earned her M.A. from the London College of Fashion where she studied the ecosystem of Branding. While overseas, she produced and hosted a podcast about creative professionals called Have Mic Will Travel. She synthesized her travels, degrees, work experiences, and innate gifts to open LifeWorkBuild. LWB is a bespoke agency elevating clients through adaptive problem-solving.

Her creative intuition is matched by her analytical sensibilities. Her approach to work is a mix of academia and 'do-it-yourself' hustle. She has dedicated herself to exploring the professional needs of all types of businesses. In every project or role, she leads with clarity and respect.


Some of her 'superpowers' are quick-thinking, kind disposition, and flexibility. She had a wide range of experience before becoming self-employed. Her previous work history includes Program Manager of the Institute of Hip Hop Entrepreneurship and Claraty Arts Project, Merchandizer for Urban Outfitters HQ, Producer at London Fashion Week, and Public Speaker at the University of the Arts and Women in Media. 


YESID VARGAS

Creative Director

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Yesid is an art director with 25 years of experience in media. He’s have won six awards from Society for News Design (SND), four from the Pennsylvania Newspaper Association and many others from the National Association of Hispanic Publications. Yesid has also attended and participated in various design and color training sessions and seminars at the Poynter Institute.

From 1994 through 2001, he worked as a graphic designer at El Tiempo Newspaper, the most prestigious newspaper in Colombia. During his time there, he was in charge of the coordination and design of Sunday's paper along with the execution of the sports and special edition sections.

Between 2001 and 2018, he served as art director (2001-2017) then director of creative (2017-2018) at Al Día News in Philadelphia. During this time, he was in charge of the design of the weekly print publication, redesigned the company’s logo every four years, created a bilingual gloss magazine, and designed many editorial projects, including the Pope’s visit to Philadelphia in 2015, Tourist Guides of Philadelphia (GPTMC), Votante Guides, Copa America Centenario 2016, and World Cup Guides (2006, 2010, 2014 and 2018). He also created special supplements for the Art Museum of Philadelphia, SEPTA, and the Art Institute. Meanwhile, he supported the photography team by taking pictures at special events (such as the Copa America Centenario, the Papal Visit, and the Democratic National Convention) for many of our pages, including the cover.


Athena Sakaya Panton

Digital Research and Development Fellow

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Athena is a Wharton business student that never quite fit the mold. Her concentration is in Decision Processes which applies the principles of psychology to the problems in business. She has always been intrigued by influence and how a few are able to impact many. She balances her pragmatic nature with a healthy appreciation of whimsy. In life and business, she prioritizes relationships, resourcefulness, and action.

She has worked with non-profits and early stage startups to develop a specific brand identity through social media. Through her work, she has developed an understanding of marketing and search engine optimization. She is excited about storytelling through video production which she explores through LinkedIn and Instagram TV.

When not studying or working, Athena can be found dancing, practicing inversions, or talking to strangers.